Under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, and President of Hamdan Bin Mohammed Smart University (HBMSU)


[UStart] Jury Members


Ms. Benita Rowe

Regional Innovation and Technology Advisor (MENA) | CARE | United Arab Emirates

CARE tackles the underlying causes of poverty and social injustice in order to deliver lasting change in the lives of people. As the Regional Innovation and Technology Advisor (MENA), Benita works with in-country staff, the Impact and Innovation Team, and external partners to identify, refine and validate equitable technology-enabled service provision. She also advises on emerging technologies, cybersecurity and digitalization. She was recently named an Expo Live Global Innovator for her work on [...]

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Mr. Farhan Faraidooni

Group CEO | SIDRA | United Arab Emirates

.• Head of Zoning Unit at Dubai Municipality (1993–1998) • Head of Real Estate Development at TECOM (1998–2001) • Head of EDB (Executive Design Bureau) at The Executive Office (2002–2004) • CEO - Muzoon (2004–till date) • Executive Chairman of Sama Dubai (2005–2009) • Group CEO - SIDRA (Since 2011 till date) & • Founder & Executive Chairman of Sidra Architectural & Engineering Consultancy (2017 till date). Farhan Faraidooni served as the Executive Chairman of S [...]

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Mr. Mohammed AlShael

CEO of the Corporate Strategic Affairs Sector | Department of Economic Development DED | United Arab Emirates

Currently CEO of the Corporate Strategic Affairs Sector at Department of Economic Development DED. Additionally, he holds the Economic Track Secretariat Position at Dubai Majilis, an apex Government Council led by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President & Prime Minister of UAE & Ruler of Dubai. He also served as Advisor for H.H. Ruler's representative at the Government of Ajman. Mohammed has many years of executive board experience serving on several Governmental and NGO boar [...]

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Muhammad Farrukh

Mr. Muhammad Farrukh Irfan Khan

Of Counsel | United Trademark and Patent Services | United Arab Emirates

Mr. Muhammad Farrukh Irfan Khan has been in IP law practice for almost forty years and is one of the busiest lawyers in the MENA region for brand enforcement and contentious causes. His work has been covered by many leading law reports. A frequent speaker and writer on the IP law around the world including organizations such as INTA, PTMG, APAA, Marques, AIPPI and WIPO. A member of leading international associations of law practitioners, a former member of Board of Directors of INTA. He has tau [...]

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Ms. Sabine Holl

Vice President Technical Sales and CTO MEA Technology Sales | IBM Middle East and Africa | United Arab Emirates

Sabine Holl is IBM's Vice President Technology Technical Sales and Chief Technology Officer for IBM Middle East and Africa. She is responsible for IBM's technical community across the Middle East & Africa. For her, innovation is literally driven by inclusion, across all levels of technology, skill and experiences, from graduates just starting out, through to thought leaders, specialists, architects and advocates, who help and advise IBM's clients to accelerate and transform their business across [...]

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